v5.1 Currently shipping at Storable
I turn messy customer problems into software people actually finish using.
Anvesh — Senior Product Owner. Sixteen years across the USA, the Middle East and India, spent on the unglamorous middle of commerce: the pricing engine, the checkout that drops people, the payment that has to reconcile, the loyalty programme that has to earn its own budget. B2B SaaS platforms and the transactional products inside them.
01 — Release history
Every role, as a version
Major versions are companies. The minor bump is a promotion. Listed newest first.
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Senior Product Owner
Storable · Hyderabad, India
B2B SaaS for self-storage, marine and RV operators. I own the WebApps platform — online reservations and move-ins running across 1,000+ operator websites and the company's own marketplace channels.
- Scaled WebApps into a $6M+ ARR engine spanning web, third-party integrations and marketplace channels.
- Opened a new acquisition channel by extending marketplace distribution to a second property — a two-sided marketplace feeding 1,000+ merchant storefronts.
- Co-own strategy and roadmap with the PM; present the quarterly roadmap to leadership against market and competitive context.
- Shipped granular UI customisation so operators can shape move-in workflows to their own brand and operations.
- Instrumented the full journey with end-to-end event tracking, which is how the drop-off points stopped being a matter of opinion.
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Product Owner
Storable · Hyderabad, India
- Redesigned the online move-in flow — 20% conversion improvement, 11% reduction in web churn.
- Built self-service configuration tools, removing the need for custom development on every operator request.
- Held 97% on-time delivery on committed roadmap items through iterative release and A/B testing.
- Ran quarterly advisory sessions with the top ten operators to pressure-test roadmap priorities.
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Product Owner
Alghanim Industries · Kuwait City, Kuwait
Multi-brand retail group, 200+ locations. Started as a business analyst, left owning the loyalty and payments products — and the agile transformation that made them shippable.
- Owned an omnichannel commerce wallet — in-app payments, P2P transfers and click-and-collect across 200+ retail locations and three Middle East markets.
- Grew monthly active wallet users 35% through targeted feature work and engagement campaigns.
- Took the loyalty app from 15,000 to 45,000 users in 18 months, with a 40% improvement in 30-day retention.
- Introduced A/B testing — 12+ controlled experiments on onboarding and retention.
- Moved the team off 6-month waterfall onto bi-weekly sprints, and replaced output targets with outcome-based OKRs.
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Senior Business Analyst
TechOps Inc · Plano, TX, USA
Retail technology consulting for a global apparel brand — enterprise commerce and store systems across 1,000+ locations.
- Translated enterprise retail requirements into user stories, wireframes and acceptance criteria for mission-critical systems.
- Ran agile ceremonies across three concurrent product teams.
- Coordinated UAT, defect triage and release planning on a bi-weekly cycle.
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Senior Business Analyst
SCM Data India Pvt. Ltd. · Hyderabad, India
E-commerce and retail integration for Fortune 500 department-store and big-box clients — the years that taught me what a transaction actually costs to get right.
- Owned promotional pricing engines handling 10,000+ concurrent offers through peak retail season.
- Coordinated offshore teams of 15–20 developers through planning and delivery.
- Supported large-scale commerce platform migrations and system integrations for Fortune 500 retail.
- Cut production defects 25% and deployment time 30% with structured testing protocols.
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Senior Business Analyst
Walmart · Bentonville, AR, USA
Pharmacy and logistics IT, supporting 4,000+ locations.
- Led requirements analysis for an SSN elimination programme spanning 145+ enterprise applications under HIPAA.
- Replaced paper-based pharmacy workflows with web-based systems.
- Worked across legal, compliance and operations to define acceptance criteria for regulatory requirements.
02 — Commerce
I've owned every stage of the transaction
Sixteen years across retail, marketplace and SaaS commerce — enough to have shipped each link in this chain at least once, and broken most of them at least once too.
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01
Catalog & pricing
Promotional pricing engines processing 10,000+ concurrent offers through peak retail, for Fortune 500 department-store and big-box clients.
Macy's · Kohl's · Best Buy scale -
02
Channel & distribution
Two-sided marketplace distribution plus 1,000+ operator storefronts. Opened a second marketplace property as a net-new acquisition channel.
Marketplace + direct D2C -
03
Cart & checkout
Redesigned an end-to-end online purchase flow for 20% conversion improvement and 11% churn reduction, driven by event tracking rather than opinion.
The work I'm known for -
04
Payments
Omnichannel digital wallet — in-app payments and P2P transfers — launched across three markets with gateway vendors, compliance and regional ops.
Fintech + P2P integration -
05
Fulfilment
Click-and-collect across 200+ retail locations, plus enterprise retail systems supporting 1,000+ stores globally.
Omnichannel, not just online -
06
Retention & loyalty
Loyalty platform from 15,000 to 45,000 users in 18 months, with 30-day retention up 40% through goal-based incentives and personalisation.
Where the margin actually lives
Two-sided marketplaces · D2C storefronts · omnichannel retail · subscription SaaS billing
03 — Capability
What I'm actually good at
Product strategy
Vision and roadmap, OKRs, feature prioritisation, go-to-market, product discovery, story mapping.
Delivery
Backlog ownership, sprint planning, agile ceremonies, and keeping engineering, design and QA pointed the same direction.
Analytics & optimisation
Conversion work grounded in event data — instrumenting the journey, then testing against it rather than around it.
Domain depth
E-commerce and marketplace platforms, payment systems, loyalty products, B2B SaaS, retail and self-storage technology.
Tools
The everyday kit, plus enough SQL to answer my own questions before asking someone else's time for them.
Building
I ship my own products on the side, which keeps my estimates honest and my specs closer to what engineers can actually use.
04 — Beyond work
Writing, and the rest of it
I've kept a personal writing archive since 2007 — essays, fiction, film writing, art. It predates every job listed above, which is either a good sign or a suspicious one.
These days I write Stories From The Product Room, a parable series about the small decisions that quietly decide what ships: the prioritisation call made in a corridor, the requirement everyone nodded at and nobody understood.
Otherwise: Indian cinema, Vedic philosophy, and a daily walk that's really just thinking time with a step count attached.
Read the archive →Education
MBA, Management
Silicon Valley University, California · 2007–2008
Bachelor of Pharmacy
JNTU, Hyderabad · 2002–2006
Certifications
- Product Manager Fellow — NextLeap
- Certified Scrum Product Owner (CSPO) — Scrum Alliance
- Agile with Atlassian Jira
- Product Management Fundamentals — Pendo
- Lean Six Sigma White Belt
Languages
- English — fluent
- Hindi — fluent
- Telugu — native
05 — Next release
Looking for a product owner who has already made the mistake you're about to?
Open to senior product roles in B2B SaaS, marketplaces and payments. The fastest way to reach me is email.
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